Matrix Amplify Volumizing System uses break-through patented technology to increase the thickness and diameter of hair, leaving it full of body and volume.
Spotlight customer reviews:
Customer Rating: Summary: THE best volumizing shampoo! Comment: I have very fine hair and I have used this product for about 7 years. It definitely gives fine hair the body you've been dreaming about. I agree with the other comment that it smells really good. I have also received...almost on a daily basis, compliments on how shiny my hair is, "what shampoo do you use?" I end up being an impromptu spokesman for Matrix. I have tried other volumizing shampoos in these past 7 years but end up either giving away the bottle or throwing it out. Matrix Amplify is by far, the best. Customer Rating: Summary: One of the best shampoo out there! Comment: I have naturally fine, thin hair and this shampoo makes my hair larger than life! The thickness also lasts for many hours and it does not dry your hair out or make my hair limp. Not only that but people will ask you what parfum you're wearing because it smells so good. It's also reasonably priced. The cheaper equivalent of this shampoo would be "Big Hair" by Charles Worthington. Also, try the hair care line from Victoria's Secret.