Bob Van Rossum
Bob Van Rossum is the President of MarketPro, Inc. (http://www.marketproinc.com)>, the United States’ leading marketing recruiter for experienced marketing, advertising, interactive, e-commerce and creative professionals to fill contract, direct-hire, and contract-to-hire positions. For more information, email bob(at)marketproinc(dot)com. MarketPro, Inc. By Marketers, For Marketers.
Articles by this Author
Why the Average CMO Tenure Equals 18 Months
- By Bob Van Rossum
- Published March 17, 2009
- Business Management
- Unrated
Marketing has never been more important than it is today In fact, marketing is now even more important than sales
How Marketing Contractors Increase Your ROI
- By Bob Van Rossum
- Published March 17, 2009
- Marketing
- Unrated
Downsizing, layoffs, unemployment, and lower-than-expected earnings are becoming repetitive terms on the six o’clock news But all this doom and gloom should just remind you that your company better get sales up—and fast
Why Marketing is More Important Than Sales
- By Bob Van Rossum
- Published March 17, 2009
- Marketing
- Unrated
Gone are the days when throngs of salesmen in penny loafers knocked on businesses’ doors one by one in hopes of introducing, educating, and converting those “blind” prospects into long-term customers Thirty years ago, there were only a handful of ways prospects could get information from anyone other than your sales force
The Importance of Social Media Marketing
- By Bob Van Rossum
- Published March 17, 2009
- Marketing
- Unrated
Have you figured out where your potential customers are and how to reach them If your company is doing the same thing it did thirty years ago, your company may not be in business next year
How Marketing Candidates Can Find a Job in a World Dominated by Web 2.0
- By Bob Van Rossum
- Published March 17, 2009
- Business Management
- Unrated
Simply having a professional looking and up-to-date resume is no longer enough to help you secure a new marketing position Web 2
Why Online Marketing Must Be Done In-House
- By Bob Van Rossum
- Published March 16, 2009
- Marketing
- Unrated
Not surprisingly, marketing departments in cutting-edge companies are beginning to build their own online marketing staff rather than partnering with ad agencies for all of their marketing campaign needs Keeping online marketing in-house lowers labor costs, speeds up campaign execution, and maintains consistency