Donald Mitchell
Donald W. Mitchell is a professor at Rushmore University. For more information about ways to engage in fruitful lifelong learning at Rushmore to increase your influence, visit
http://www.rushmore.edu .
Articles by this Author
Be More Available to Your Customers
- By Donald Mitchell
- Published January 10, 2008
- Business and Finance , Business
- Unrated
Many organizations schedule their hours to make life pleasant for employees. That can be costly if those hours make life unpleasant for customers. This article explains how to think about the hours you operate.
Add More Value for Your Beneficiaries by Picking the Right Benefits
- By Donald Mitchell
- Published January 9, 2008
- Business and Finance , Business
- Unrated
Some people think that being an charitable enterprise means you just have to give things away. But it's much better to give away the right things. Otherwise, you won't be able to help as many people.
Who, What, and Where You Provide Your Offerings Have Huge Profit Effects
- By Donald Mitchell
- Published January 8, 2008
- Business and Finance , Business
- Unrated
This article looks at the interaction of customer selection and location with the type of offerings you provide for impacting profits and growth potential.
Consider All Your Costs Before Adding New Products and Services
- By Donald Mitchell
- Published January 8, 2008
- Business and Finance
- Unrated
Sometimes you are better off not adding an offering because your costs go up faster than your profit contribution. This article shows how to avoid that problem and add highly profitable new offerings for your customers.
Lower Costs for Those Who Receive Your Offerings and Become More Efficient
- By Donald Mitchell
- Published January 7, 2008
- Business and Finance
- Unrated
There's a wonderful win-win when you can reduce operating costs and make it less expensive for people to use your offerings. This article explains how to analyze the opportunity to make this improvement.
Go from Seeing an Opportunity to Becoming a Breakthrough Leader
- By Donald Mitchell
- Published January 3, 2008
- Business and Finance
- Unrated
Low-profile change often works better than high-profile change, but it's had to persuade CEOs of that. In this article, I explain what leaders must do to achieve breakthroughs.
Use Knee-Jerk Reactions to Kick Start Improvements
- By Donald Mitchell
- Published January 3, 2008
- Business and Finance
- Unrated
Many businesspeople make it too complicated when it comes to creating an environment for making improvements. This article shows how basic instincts are the best way to give you the results you want.
Estimate the Profit Consequences of Adding More Benefits to Grow More Rapidly
- By Donald Mitchell
- Published January 3, 2008
- Business and Finance
- Unrated
You could lower prices, add more features, improve the packaging, provide promotions, or increase marketing. Which direction will bring the biggest increase in profitable sales? Add benefits customers want that cost you little.
Reduce Costs to Help Your Beneficiaries Gain More Help
- By Donald Mitchell
- Published January 3, 2008
- Unrated
A nonprofit organization needs to be efficient as well as caring. This article looks a how business model innovation can expand what a nonprofit organization can afford to provide for beneficiaries.
A Technical Whiz Becomes a Business Leader
- By Donald Mitchell
- Published January 3, 2008
- Business and Finance
- Unrated
Many technical people dream of moving into management. But the pathway isn't clear. This real-life example should provide lots of guidance for making such a shift.


